Inviting India’s brightest MBA and PGDM students to solve real-world business challenge from AWL Agri Business Limited — India’s leading Food and FMCG company, offering a diverse portfolio of essential kitchen staples including edible oils, wheat flour, rice, pulses, and sugar.
AWL B-school Case Study Challenge 2025 is your opportunity to showcase your business leadership potential at AWL Agri Business Limited. Students will explore new avenues for growth and play a key role in the company's success story.
This is your chance to solve real business challenges, interact with industry experts, and collaborate with peers while making an impact at one of India’s Leading FMCG Brand. Participate Now & seize the unique opportunity.
Eligibility Criteria:
Submission Guidelines:
Competition Structure:
Stage 1: Launch Event Webinar
Stage 2: Case Study: Submission and Evaluation
For More Details on Fortune Chakki Atta visit website: https://www.fortunefoods.com/fortune-atta/fortune-chakki-fresh-atta/
| Criteria | Weightage |
|---|---|
| Innovativeness | 25% |
| Feasibility and Cost-Efficiency | 25% |
| Understanding of Market & Consumer | 20% |
| Strategic Fit with AWL's Brand Vision | 15% |
| Presentation Quality & Storytelling | 15% |
Stage 3: Grand Finale
What's in it for you?:
By participating in the competition, you don’t just solve a case — you open doors to real opportunities:
Work – Submissions must be created solely by the participant. Plagiarism or use of AI-generated content without acknowledgment will result in immediate disqualification.
The winner will be rewarded with a total cash prize worth INR 1,00,000 Certificate + Interview Opportunity with AWL Agri Business Limited.
The 1st Runner-Up and the 2nd Runner-Up will be rewarded with total cash prizes worth INR 50,000 and INR 25,000 respectively + Certificate + Interview Opportunity with AWL Agri Business Limited.
4th-8th position holders will get INR 5,000 each and Finalist certificates.
Participation Certificate for all eligible participants
Formerly Adani Wilmar Limited, AWL is one of India’s largest Food & FMCG companies, offering a diverse portfolio of essential kitchen staples, including edible oils, wheat flour, rice, pulses, and sugar.
As the market leader in the edible oil segment, our flagship brand Fortune is present in over 100 million Indian households. Over the years, we have successfully expanded into staples like wheat flour, pulses, rice, and sugar, making “Fortune” a complete kitchen solutions brand.
Backed by one of the largest distribution networks in the country, AWL reaches deep into rural and urban India through more than 1,500 distributors and 5,000+ stockists. We’re also growing our presence in modern trade and digital commerce platforms.
With this formidable foundation, we are now focused on scaling our leadership in the wheat flour business – a category ripe with opportunity and complexity. Find out more by visiting our website: https://www.awl.in/
All students currently enrolled in MBA/PGDM programs at recognized Indian B-Schools are eligible to participate.
This is strictly an individual participation event.
BSmart Subscribers can participate from the BSmart Mobile App available on both Appstore and Playstore while Non-BSmart users can participate through this webpage by clicking on the "Participate" button at the top.
No, participation is completely free of cost.
The competition has three stages:
Don’t worry — the case study brief and guidelines will also be shared on the platform after the launch webinar.
No. Each participant is allowed only one entry. Multiple entries will lead to disqualification.